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About Us

Designed by women, for women. Our goal is to create the luxurious wardrobe staples you want to wear over and over again. Refined, elegant knitwear that gives you that Sunday morning feeling, every day of the week.

Crafted from premium fabrics with thoughtful feminine details, we create elevated basics with a modern twist. Because the time has come to simplify and cherish every item in our closets; and the luxury of feeling comfortable is not just for the weekend anymore.  

Meet the team

Cindy Payne | Creative Director & Founder 

Inspired by her love of classic, understated design, Cindy’s vision is to create an alternative to fast fashion. A brand where quality always comes before quantity, and the product is made from luxurious fabrics with thoughtful, feminine details. "Our philosophy at Not Monday is that luxury in fashion is about being comfortable and confident in everything you wear. That's what we aspire to with every piece we create". 

Grace Knittle | Head of Design

Grace and Cindy have worked together for over 20 years in the fashion industry. Having bonded over long days and stressful Mondays, they decided to take the leap and develop a brand that embodies their shared love of casual, minimal style. "I could see the market shift toward poorly made, inexpensive clothing. I'm excited to be part of a brand where I can design the pieces I want to wear all the time". 

Liz Matola | Technical Design

Liz brings the Not Monday concept to life with impeccable fit and garment construction. Her work embodies the brand vision for thoughtful design and feminine details. Liz has years of experience transforming a design sketch into a well fitting garment. "A minimal, classic style must have perfect fit and function in order for it to work. This is the foundation of everything we do in the product development process".