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Our Story

Inspired by the effortless weekend style of the Pacific Northwest, Not Monday was founded with one goal in mind: to create the timeless, understated pieces you live your life in. Made from high quality luxurious fabrics with thoughtful feminine details, the Not Monday collection is not formal, not fussy, and not complicated. These are the wardrobe essentials that you'll reach for over and over again. Because we believe that every day of the week should feel like it's Not Monday.


Meet the team

Cindy Payne | Creative Director & Founder 

Cindy is the founder and creative director at Not Monday. Inspired by her love of classic, understated design and her hometown roots in Seattle,  Cindy’s vision is to create an alternative to fast fashion. A brand where quality always comes before quantity, and the product is made from luxurious fabrics with thoughtful, feminine details. "Our philosophy at Not Monday is that luxury is all about being comfortable and confident in everything you wear. We believe in effortless personal style and that great fit and design can turn a casual weekend piece into something you want to wear every day of the week."



Grace Knittle | Head of Design

Grace and Cindy first met in New York and have worked together at multiple national brands over the years. Having bonded over long days and stressful Mondays in the retail industry, they are long time friends who share a passion for classic style. Grace's extensive experience in fashion design and keen eye for detail are instrumental to the Not Monday collection. "After seeing first hand the market shift toward poorly made, inexpensive clothing I’m so excited to be able to design the high quality pieces that I want to wear every day. I hope you love the line as much as I do".


Liz Matola | Technical Design

Liz brings the Not Monday concept to life with impeccable fit and garment construction. Having worked with Grace in previous roles, Liz shares the brand vision for thoughtful design and feminine details. With a strong background in fashion design, technical design and pattern making, Liz loves the challenge of transforming a design sketch into a well fitting garment. "A minimal, classic piece must have a perfect fit and drape properly on various body types in order for it to work. We have an extensive fit process in place to make sure that we get it just right".  

Welcome to the Not Monday community. Where casual luxury isn't just for the weekend anymore. 

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