Timeless By Design.

Get to know the story behind the brand, and the mission that informs everything we do.


Designed For Women, By Women.

After three decades navigating the corporate retail landscape, Cindy Payne became increasingly disillusioned with the disposable nature of fast fashion. Her extensive experience revealed the true cost of trend-driven clothing - not just financially, but environmentally and emotionally.

Inspired by her love of classic, understated design, Cindy pursued her dream and vision of creating an alternative to fast fashion; a brand where quality always came before quantity.

In 2016, she launched Not Monday as a direct response to the industry's wasteful practices, drawing from her rich background in retail to create a brand that celebrated timeless elegance and mindful consumption.

Cindy understood that true style isn't about constantly changing wardrobes, but about investing in pieces that tell a story, that can be cherished and worn across seasons and years. Her personal aesthetic - refined, minimal, and purposeful - became the cornerstone of Not Monday's design philosophy. By leveraging her decades of industry insight, Cindy set out to prove that fashion could be both beautiful and responsible, creating a brand that challenges the conventional retail model and offers consumers a more meaningful approach to dressing.

Luxury Starts With Quality.

Our design process is a deliberate journey of restraint and intentionality. We approach each collection with a philosophy of "less is more," meticulously crafting pieces that transcend fleeting trends.

Our designers spend months perfecting each sweater, examining every detail from the weight of the cashmere to the precision of each stitch. We begin by sourcing the highest grade, ethically-sourced cashmere, then focus on silhouettes that are timeless yet modern - shapes that flatter multiple body types and can be seamlessly styled across different contexts.

Each collection starts with extensive research into fabric technologies, color psychology, and wardrobe versatility. We create multiple prototypes, testing and refining each piece until it meets our exacting standards of comfort, durability, and aesthetic elegance. Our goal isn't to create multiple variations, but to design the singular, perfect version of a sweater that will become a cherished wardrobe staple.

By limiting our collections and focusing on subtle, thoughtful updates, we ensure that every Not Monday piece is an intentional investment - a garment designed to be worn for years, not just a season, embodying our commitment to slow fashion and mindful consumption.