A New Tradition
Heirloom quality cashmere designed to be worn & cherished for years.
We started Not Monday because we're obsessed with cashmere. Once you experience the difference quality makes we think you will be too.
Cashmere is renowned for its natural softness, unparalleled warmth, and lasting wearability, but not all cashmere is created equal. As a knitwear-focused brand, we’re dedicated to crafting the most luxurious cashmere out there. Starting with sustainably sourced, Grade-A Mongolian cashmere yarns, we knit our sweaters tightly for a luxuriously smooth finish that drapes beautifully and gets better over time.
We source only the finest Grade-A cashmere yarns for our sweaters.
Why? Because when it comes to the pieces you can't live without, quality makes all the difference.
The longest fibers create the softest sweater.
The finer the yarn, the warmer the sweater.
Quality cashmere gets better over time.
Meet the softest sweater you've ever worn.
A-Grade cashmere comes from the longest, finest fibers of the goat’s delicate undercoat. This creates a smooth, lofty finish that feels luxurious against your skin, resists pilling and gets better over time.
Keeping warm never looked so good.
The ultra-fine nature of A-Grade cashmere yarns create unparalleled warmth and insulation without sacrificing the smooth, luxurious finish.
All of the luxury, none of the guilt.
Less waste, less overconsumption, and less impact on the environment—our timeless design and impeccable quality ensure you’ll love your sweater for years. By sourcing yarns from certified, ethically and environmentally responsible mills, we aim to protect this precious natural resource and the land it comes from.
For more information on product care, please view our Cashmere Care page.