We started Not Monday because we're obsessed with cashmere. Once you experience the difference quality makes we think you will be too.

Cashmere is renowned for its natural softness, unparalleled warmth, and lasting wearability, but not all cashmere is created equal. As a knitwear-focused brand, we’re dedicated to crafting the most luxurious cashmere out there. Starting with sustainably sourced, Grade-A Mongolian cashmere yarns, we knit our sweaters tightly for a luxuriously smooth finish that drapes beautifully and gets better over time.

Shop Cashmere

We source only the finest Grade-A cashmere yarns for our sweaters.

Why? Because when it comes to the pieces you can't live without, quality makes all the difference.

Not Monday, White Goat Peacefully Sleeping during the day with their head on another Goat

Meet the softest sweater you've ever worn.

Grade-A cashmere comes from the longest, finest fibers of the goat’s delicate undercoat. This creates a smooth, lofty finish that feels luxurious against your skin, resists pilling and gets better over time.

A heard of goats grazing with one goat facing forward, portrait image

Keeping warm never looked so good.

The ultra-fine nature of Grade-A cashmere yarns create unparalleled warmth and insulation without sacrificing the smooth, luxurious finish.

Not Monday, Heard of Goats Grazing in open field, eating

All of the luxury, none of the guilt.

Less waste, less overconsumption, and less impact on the environment—our timeless design and impeccable quality ensure you’ll love your sweater for years. By sourcing yarns from certified, ethically and environmentally responsible mills, we aim to protect this precious natural resource and the land it comes from.